AI sales agents for B2B companies selling in the UK

b2n.ai sets up AI sales agents for B2B companies selling in the UK. The agents find the accounts that fit, research each one, write to the person who decides, and book meetings into your reps' calendars, instead of a lead generation agency or an SDR team you'd have to build.

The UK in numbers

  • 2M+ decision-makers at 1.7M+ companies
  • 45% of UK decision-makers hold the title “director”
  • 47% work at companies with 50 people or fewer

Counts come from the B2B data sources our agents search, plus the public web. Rounded down, October 2026. Decision-makers: owners, founders, C-level, partners, VPs, heads and directors.

How the agents work in the UK

  • Email, LinkedIn and WhatsApp, in your sender's voice. Call scripts and briefs for your reps.
  • Separate, warmed-up sending domains.
  • They watch for new offices, leadership hires, funding, news and regulatory pressure.

Rules for outreach in the UK

Summary, not legal advice.

  • Email (PECR): The PECR marketing-email rule doesn't apply to corporate subscribers (companies, LLPs). Sole traders and some partnerships need consent or the soft opt-in. Senders must identify themselves and give an opt-out address. Source: ICO.
  • UK GDPR: A named contact's details are personal data, so the sender needs a lawful basis, such as consent or legitimate interests. The right to object to direct marketing is absolute.
  • Fines and calls: Since 5 February 2026 the ICO can fine up to £17.5 million or 4% of global turnover for PECR breaches. No sales calls to numbers on the Corporate TPS.
  • How outreach runs here: Before the agents start, we agree with you how outreach runs in this market. You're the sender and decide with your own legal advice. A clear sender, an unsubscribe link and an immediate stop stay on in every market.

Calendar and events

  • The government financial year runs April to March.
  • London Tech Week, 7–11 June 2027 · Infosecurity Europe, ExCeL London, 8–10 June 2027.

Industries in the UK (decision-makers)

FAQ

Questions

Is b2n.ai a lead generation agency?
No. An agency runs a campaign for you. b2n.ai sets up AI agents inside your sales team, which find, research and reach accounts and book meetings, and stays alongside your team while they run.
Is cold email to businesses legal in the UK?
PECR allows marketing email to corporate subscribers without consent, but UK GDPR still applies to named contacts. Summary, not legal advice.
How many UK decision-makers can you reach?
Over 2 million, at more than 1.7 million companies (October 2026).
Which channels do the agents use?
Email, LinkedIn and WhatsApp. Email goes from separate sending domains, never your main domain. For calls, the agents write the script and brief, and your reps call.

b2n.ai

Talk to us.

30 minutes. Tell us what you sell and who you sell to in the UK, and we'll show you what the agents would do.