Sell security to the companies that need it now.
b2n.ai sets up AI sales agents for cybersecurity companies. The agents watch target accounts for the moments that make a company ready to buy security (new regulation, security hires, leadership changes), research each one, and write to the person who owns the problem. b2n.ai runs it with your team, so your people spend their time on the conversations.
Cybersecurity decision-makers our agents search
- GCC
- 35,000+
- United Kingdom
- 120,000+
- United States
- 610,000+
Counts come from the B2B data sources our agents search, plus the public web. Rounded down, October 2026. Decision-makers: owners, founders, C-level, partners, VPs, heads and directors.
How teams sell today
How teams in Cybersecurity sell today
Relationship-led, through tenders and vendor partners, with long cycles across many service lines. A few people do business development alongside pre-sales and delivery.
Sound familiar?
- Buyers do a lot of research before they ever talk to us.
- Every security company sends the same message. We need to sound different.
- We have many service lines and struggle to lead with the right one.
Moments that make a company ready to buy
What our agents watch for.
- New regulation and compliance deadlines
- Security hires
- Leadership changes
- Expansion into new markets
- Technology changes
How b2n.ai helps
How we reach buyers in Cybersecurity.
Know who to call this week.
Agents watch each account for new compliance deadlines, security hires, leadership changes, expansion into new markets and technology changes. They put the reason in the first line.
Read moreOutreach that doesn't read like AI.
Each message is written from that account's situation, so a company facing a new regulation hears about compliance and one hiring a CISO hears about the security programme.
Read moreOutbound without building an SDR team.
Separate sending domains, email, LinkedIn and WhatsApp sequences in your senders' voice, and interested replies handed to your team.
Read moreSell in more markets, in their language.
A separate target profile and language for each country, for example the GCC and the UK.
Read more
Questions
Questions we get asked.
- How do you find cybersecurity companies' buyers?
- Agents find the accounts that fit your profile and pick who to contact at each one: who owns the security budget, and who feels the problem. That's often the CISO, the head of IT or the compliance lead. They verify email addresses before anything is sent.
- What signals show a company is ready to buy security?
- New regulation and compliance deadlines, security and IT leadership hires, leadership changes, expansion into new markets, and technology changes. The agents re-check accounts over time, so old news doesn't count as a new reason.
- Is this lead generation or an outsourced SDR team?
- Neither, exactly. b2n.ai sets up AI sales agents inside your sales team and runs them with you. The agents do the research and outreach, and book meetings into your reps' calendars. Your people take the meetings.
- Can you sell into the UAE and Saudi Arabia?
- Yes. The agents keep a separate profile for each market, write in the buyer's language, and before they start in a market, we agree with you how outreach runs there. See our guides to the UAE and Saudi data protection laws.
- What drives security buying in the UAE?
- The UAE Cyber Security Council leads national policy under the National Cybersecurity Strategy approved in 2025. Dubai's Information Security Regulation applies to all Dubai Government entities, including their contractors.
Talk to us.
30 minutes. You tell us what you sell and who you sell to. Bring one account you want to win, and we'll show you what the agents would do with it. If we're not a fit, we'll say so.