Win the mid-sized clients, not just the ones who find you.
b2n.ai sets up AI sales agents for MSPs and IT services companies. The agents find mid-sized companies that fit your profile, watch them for the moments that make them need outside IT help, and reach the person who decides, not the service desk. b2n.ai runs it with your team, so your people spend their time on the calls.
IT services & MSPs decision-makers our agents search
- GCC
- 30,000+
- United Kingdom
- 100,000+
- United States
- 420,000+
Counts come from the B2B data sources our agents search, plus the public web. Rounded down, October 2026. Decision-makers: owners, founders, C-level, partners, VPs, heads and directors.
How teams sell today
How teams in IT services & MSPs sell today
Most new business comes from inbound and referrals. A small new-business team phones and messages leads after researching each one by hand. Clients stay for years, so every right-sized win matters.
Sound familiar?
- We attract plenty of small companies, but not the mid-sized ones we want.
- We keep reaching the service desk instead of the person who decides.
- Our reps check every lead by hand before calling.
Moments that make a company ready to buy
What our agents watch for.
- IT roles open for months
- A new finance or operations leader
- New offices and sites
- Headcount growing past your threshold
- Security or compliance pressure
How b2n.ai helps
How we reach buyers in IT services & MSPs.
Find more accounts like your best customers.
Agents turn your best clients into a target profile and find mid-sized companies that fit, with the reasons behind each score. Your current clients and open deals are left out.
Read moreReach the decision-maker, not the switchboard.
Agents pick the person who owns the IT decision at each account, not the service desk. They verify email addresses before anything is sent.
Read moreKnow who to call this week.
Agents watch each account for IT roles open for months, a new finance or operations leader, new offices and sites, headcount growing past your threshold, and security or compliance pressure. The reason goes in the first line.
Read moreGive your reps their time back.
Each account is prepared before your rep calls: what changed, who to talk to first and what to lead with. Your reps stop checking every lead by hand.
Read more
Questions
Questions we get asked.
- How do you find buyers for an MSP or IT services company?
- Agents find mid-sized companies that fit your profile and pick who to contact at each one: who owns the IT budget, and who feels the problem. That's often the head of IT, the finance director or the operations lead. They verify email addresses before anything is sent.
- What signals show a company is ready for a new IT partner?
- IT roles open for months, a new finance or operations leader, new offices and sites, headcount growing past your threshold, and security or compliance pressure. The agents re-check accounts over time, so old news doesn't count as a new reason.
- Is this MSP lead generation or an outsourced SDR team?
- Neither, exactly. b2n.ai sets up AI sales agents inside your sales team and runs them with you. The agents do the research and outreach, and book meetings into your reps' calendars. Your people take the meetings.
- Do our reps still need to research each lead?
- No. Agents prepare each account before contact: what changed, who to talk to first and what to lead with. Each fact shows where it came from, and what is confirmed and what is inferred.
Talk to us.
30 minutes. You tell us what you sell and who you sell to. Bring one account you want to win, and we'll show you what the agents would do with it. If we're not a fit, we'll say so.