AI sales agents for B2B companies selling in Spain

b2n.ai sets up AI sales agents for B2B companies selling in Spain. The agents find the accounts that fit, research each one, write to decision-makers in Spanish, and book meetings into your reps' calendars.

Español

Spain in numbers

  • 580,000+ decision-makers
  • 640,000+ companies
  • 190,000+ decision-makers in manufacturing & construction

Counts come from the B2B data sources our agents search, plus the public web. Rounded down, October 2026. Decision-makers: owners, founders, C-level, partners, VPs, heads and directors.

How the agents work in Spain

  • In Spanish.
  • They prepare a brief for every call: what changed at the account, who to talk to, what to lead with.
  • They start on LinkedIn and with your reps’ calls, and move to email when the buyer asks for it.
  • If you choose email-first, it runs within the limits below, including no more than three emails per person a year.

Rules for outreach in Spain

Summary, not legal advice.

  • Email: Commercial email the recipient hasn’t asked for or authorised is prohibited, and companies are covered (LSSI, Art. 21 and annex). Existing customers can be emailed about similar products, with an opt-out each time (Art. 21(2)).
  • Calls: Unwanted commercial calls are allowed with consent or another lawful basis (Ley 11/2022, Art. 66). Check advertising-exclusion lists such as the Lista Robinson first (LOPDGDD, Art. 23(4)).
  • How outreach runs here: Before the agents start, we agree with you how outreach runs in this market. You're the sender and decide with your own legal advice. A clear sender, an unsubscribe link and an immediate stop stay on in every market.

Calendar and events

  • 15 August is a public holiday.
  • Madrid and Catalonia are the largest regional economies (INE, 2025).
  • Smart City Expo World Congress, Barcelona, 3–5 November 2026 · MWC Barcelona, 1–4 March 2027.

Industries in Spain (decision-makers)

FAQ

Questions

Can I email Spanish companies?
Spain’s LSSI requires the recipient’s prior request or authorisation for commercial email, including companies. Our agents start with LinkedIn and calls, and email once the buyer asks. Before outreach starts, we agree with you how it runs in Spain.
Do your agents write in Spanish?
Yes.
How many decision-makers can you reach in Spain?
Over 580,000, at more than 640,000 companies (October 2026).

b2n.ai

Talk to us.

30 minutes. Tell us what you sell and who you sell to in Spain, and we'll show you what the agents would do.