Selling to fintech and payments companies in the UK
b2n.ai sets up AI sales agents for companies selling into UK fintech and payments. The agents watch for authorisations, funding, hiring and new markets, check each signal, and reach the person with a reason to buy. b2n.ai runs it with your team.
Fintech and payments decision-makers in the UK our agents search
120,000+
Counts come from the B2B data sources our agents search, plus the public web. Rounded down, October 2026. Decision-makers: owners, founders, C-level, partners, VPs, heads and directors.
What's changing in UK fintech and payments
- The Financial Conduct Authority (FCA) authorises and supervises payment and e-money firms. Source for this fact (opens in a new tab)
- In April 2026 the government confirmed it will abolish the Payment Systems Regulator and move its functions to the FCA. Source for this fact (opens in a new tab)
- The Consumer Duty has applied since 31 July 2023 to products open to sale. Source for this fact (opens in a new tab)
- Since 7 October 2024, victims of authorised push payment scams can be reimbursed up to £85,000 per claim. Source for this fact (opens in a new tab)
- The FCA is the lead regulator for open banking. Source for this fact (opens in a new tab)
How the agents work for UK fintech and payments
- Licences and regulatory approvals: a new FCA authorisation is a reason to talk. The agents check it before it goes in a message.
- Funding, hiring and new markets: the agents watch for each, and find the person the change lands on.
- Briefs before every call: what changed at the account, who to talk to and what to lead with, with a source for each fact.
- Email, LinkedIn and WhatsApp in your senders' voice: each message leads with the reason that fits that account.
Rules for outreach in the UK
Summary, not legal advice.
- Email (PECR): the marketing-email consent rule doesn't apply to corporate subscribers (companies, LLPs). Sole traders and some partnerships need consent or the soft opt-in. Senders must identify themselves and give an opt-out address. Source: ICO.
- UK GDPR: a named contact's details are personal data, so the sender needs a lawful basis, such as consent or legitimate interests. The right to object to direct marketing is absolute.
- Calls: no sales calls to numbers on the Corporate TPS; the ICO advises screening against the TPS too.
- More: selling in the UK.
- How outreach runs here: before the agents start, we agree with you how outreach runs in the UK. You're the sender and decide with your own legal advice. A clear sender, an unsubscribe link and an immediate stop stay on in every market.
Events
- London Tech Week, London, 7–11 June 2027.
Questions
Questions we get asked.
- How many fintech and payments decision-makers can you reach in the UK?
- b2n.ai's agents search 120,000+ decision-makers at UK fintech and payments companies (October 2026).
- Which signals do the agents track for UK fintechs?
- Licences and regulatory approvals, funding, hiring, expansion into new markets and technology changes. Each signal is checked before it goes into a message.
- Can you email UK fintech companies without consent?
- PECR's consent rule for marketing email doesn't apply to companies and LLPs, but UK GDPR still applies to named contacts. Summary, not legal advice.
- Is this lead generation or an outsourced SDR team?
- Neither. b2n.ai sets up AI sales agents inside your sales team and runs them with you. The agents research and reach out, and book meetings into your reps' calendars. Your people take the meetings.
Talk to us.
30 minutes. You tell us what you sell and who you sell to. Bring one account you want to win, and we'll show you what the agents would do with it. If we're not a fit, we'll say so.