Selling cybersecurity in the UAE
b2n.ai sets up AI sales agents for cybersecurity companies selling in the UAE. The agents watch target accounts for the moments that make them ready to buy security, research each one, and write to the person who owns the problem, in English or Arabic. b2n.ai runs it with your team.
Cybersecurity decision-makers in the UAE our agents search
18,000+
Counts come from the B2B data sources our agents search, plus the public web. Rounded down, October 2026. Decision-makers: owners, founders, C-level, partners, VPs, heads and directors.
What's changing in UAE cybersecurity
- The UAE Cabinet approved a National Cybersecurity Strategy on 3 February 2025. Source for this fact (opens in a new tab)
- The strategy has five pillars: governance, protection, innovation, establishing and building, and partnership. Source for this fact (opens in a new tab)
- The UAE Cyber Security Council leads national cybersecurity work. Source for this fact (opens in a new tab)
- In Dubai, the Dubai Electronic Security Center's Information Security Regulation (ISR) applies to all Dubai Government entities, including their employees, consultants, contractors and visitors. Source for this fact (opens in a new tab)
How the agents work for UAE cybersecurity
- New regulation and compliance deadlines: the agents watch for accounts Dubai's ISR covers, such as contractors to Dubai Government entities, and put that reason in the first line.
- Security hires and leadership changes: a new CISO or head of IT is a reason to talk. The agents find who now owns the budget.
- The right service line: each message leads with what fits that account, so a Dubai Government contractor hears about ISR and a company expanding into the UAE hears about building its security programme.
- English or Arabic: a separate UAE target profile, written in the language the buyer uses.
Rules for outreach in the UAE
Summary, not legal advice.
- Data law: the federal PDPL (Federal Decree-Law No. 45 of 2021) is consent-based and has no general legitimate-interests basis (Article 4). People can object to direct marketing (Article 17).
- Free zones: companies in the DIFC and ADGM are outside the federal PDPL and have their own data protection laws (Article 2(2)(g)).
- Calls: telemarketing calls only from 9:00 to 18:00, never to numbers on the Do Not Contact Register (Cabinet Resolution No. 56 of 2024).
- More: selling in the UAE and the UAE PDPL for B2B sales.
- How outreach runs here: before the agents start, we agree with you how outreach runs in the UAE. You're the sender and decide with your own legal advice. A clear sender, an unsubscribe link and an immediate stop stay on in every market.
Events
- GITEX GLOBAL, Dubai, 7–11 December 2026.
- GISEC GLOBAL, Dubai, 4–6 May 2027, hosted by the UAE Cyber Security Council.
Questions
Questions we get asked.
- How many cybersecurity decision-makers can you reach in the UAE?
- b2n.ai's agents search 18,000+ decision-makers at UAE companies in cybersecurity (October 2026).
- Who do the agents contact at UAE accounts?
- The person who owns the security budget and the one who feels the problem: often the CISO, the head of IT or the compliance lead. Email addresses are verified before anything is sent.
- Does Dubai's Information Security Regulation matter for selling security?
- It applies to all Dubai Government entities, including their contractors, so it tells the agents which accounts have a reason to act. b2n.ai describes the rule; it doesn't advise on compliance.
- Is this lead generation or an outsourced SDR team?
- Neither. b2n.ai sets up AI sales agents inside your sales team and runs them with you. The agents research and reach out, and book meetings into your reps' calendars. Your people take the meetings.
Talk to us.
30 minutes. You tell us what you sell and who you sell to. Bring one account you want to win, and we'll show you what the agents would do with it. If we're not a fit, we'll say so.