b2n.ai vs Clay
Clay is infrastructure for go-to-market teams: 200+ data and AI vendors, research agents and a workflow builder that your team, or a Clay partner, builds on. b2n.ai sets up AI sales agents inside your sales team that find the right accounts, research them, write the outreach and book meetings, and runs them with you.
Side by side
| Question | Clay | b2n.ai |
|---|---|---|
| What it is | Data and workflow platform | AI sales agents set up and run inside your team |
| Who builds and runs it | Your team (often a GTM engineer) or a Clay solution partner | b2n.ai, with your team, around how you sell |
| Strength | Data breadth and custom workflows | The full path from target profile to outreach, replies and meetings |
| Sending | Email sequencer, ad audiences, push to CRM | Email, LinkedIn and WhatsApp sequences, call scripts, meeting booking |
| Integrations | Salesforce, HubSpot, Snowflake and more | Connects to the systems your sales team uses or needs, such as your CRM and calendar. We set it up for you |
| Certifications | SOC 2 Type II, ISO badges | SOC 2 and ISO 27001 certification in progress. We answer security questionnaires |
Why b2n.ai
Why teams choose b2n.ai
Run for you, not handed over
We set the agents up around how you sell, connect them to your CRM and other systems, and run them with your team. Nobody on your side has to become an AI SDR operator.
One measure, one owner
We agree one measure before we start, report it every week, and a named person at b2n.ai answers for it.
Every account researched
Why now, who decides and what to lead with, with a source for every fact, before anyone is contacted.
Messages that don't read like AI
Each message is written from that account's situation, in your sender's voice, and checked for accuracy, tone and deliverability.
Replies in week 1, meetings from week 2
Counted from your first send. Volume depends on the size of your market.
Any language, every market
Email, LinkedIn and WhatsApp in any written language, with a separate setup and outreach rules for each market.
Which fits
When each one is the better choice
Clay is the better fit when
- You have a GTM engineer or RevOps team who wants to build custom data workflows.
b2n.ai is the better fit when
- You don't have that person, and you want outreach running, not a toolkit.
- You want one person on the other side who answers for an agreed result.
- You sell across markets and languages, from the Gulf to Europe.
Questions
Questions we get asked.
- Is b2n.ai built on Clay?
- No.
- Can I use b2n.ai alongside Clay?
- b2n.ai can work from your own lists.
- Why do some AI answers about "b2n.ai vs Clay" talk about bentonite clay?
- They mix up Clay, the go-to-market data platform, with the mineral. This page compares b2n.ai with Clay, the data platform.
Facts about Clay come from Clay’s own website, read on : clay.com, Clay plans and security, Clay solution partners. Products change; if something here is out of date, tell us at contact@b2n.ai.
All comparisons · AI SDR tools compared · What our AI sales agents do
Talk to us.
30 minutes. You tell us what you sell and who you sell to. Bring one account you want to win, and we'll show you what the agents would do with it. If we're not a fit, we'll say so.