Selling to fintech and payments companies in the UAE
b2n.ai sets up AI sales agents for companies selling into UAE fintech and payments. The agents spot licences, funding, hiring and new markets, check each signal, and reach the person with a reason to buy, in English or Arabic. b2n.ai runs it with your team.
Fintech and payments decision-makers in the UAE our agents search
23,000+
Counts come from the B2B data sources our agents search, plus the public web. Rounded down, October 2026. Decision-makers: owners, founders, C-level, partners, VPs, heads and directors.
What's changing in UAE fintech and payments
- The Central Bank of the UAE issued an Open Finance Regulation. Participation is mandatory for licensees for the products and services in its scope. Source for this fact (opens in a new tab)
- Aani, the national instant payments platform, launched on 16 October 2023. It is run by Al Etihad Payments, a Central Bank subsidiary. Source for this fact (opens in a new tab)
- In the DIFC, the DFSA runs an Innovation Testing Licence for testing new financial products. Source for this fact (opens in a new tab)
- In ADGM, the FSRA runs the RegLab for fintech testing. Source for this fact (opens in a new tab)
- Businesses with revenue of AED 50 million or more must use the national e-invoicing system from 1 January 2027. Source for this fact (opens in a new tab)
How the agents work for UAE fintech and payments
- Licences and regulatory approvals: a new licence or test licence (DFSA, FSRA, Central Bank) is a reason to talk. The agents check it before it goes in a message.
- Funding, hiring and new markets: the agents watch for each, and find the person the change lands on.
- Briefs before every call: what changed at the account, who to talk to and what to lead with, with a source for each fact.
- English or Arabic: a separate UAE target profile, written in the language the buyer uses.
Rules for outreach in the UAE
Summary, not legal advice.
- Data law: the federal PDPL (Federal Decree-Law No. 45 of 2021) is consent-based and has no general legitimate-interests basis (Article 4). People can object to direct marketing (Article 17).
- Free zones: companies in the DIFC and ADGM are outside the federal PDPL and have their own data protection laws (Article 2(2)(g)).
- Calls: telemarketing calls only from 9:00 to 18:00, never to numbers on the Do Not Contact Register (Cabinet Resolution No. 56 of 2024).
- More: selling in the UAE and the UAE PDPL for B2B sales.
- How outreach runs here: before the agents start, we agree with you how outreach runs in the UAE. You're the sender and decide with your own legal advice. A clear sender, an unsubscribe link and an immediate stop stay on in every market.
Events
- Abu Dhabi Finance Week, Abu Dhabi, 7–10 December 2026.
Questions
Questions we get asked.
- How many fintech and payments decision-makers can you reach in the UAE?
- b2n.ai's agents search 23,000+ decision-makers at UAE fintech and payments companies (October 2026).
- Which signals do the agents track for UAE fintechs?
- Licences and regulatory approvals, funding, hiring, expansion into new markets and technology changes. Each signal is checked before it goes into a message.
- Do you reach companies in the DIFC and ADGM?
- Yes. Companies in the DIFC and ADGM follow those free zones' own data protection laws,
- Is this lead generation or an outsourced SDR team?
- Neither. b2n.ai sets up AI sales agents inside your sales team and runs them with you. The agents research and reach out, and book meetings into your reps' calendars. Your people take the meetings.
Talk to us.
30 minutes. You tell us what you sell and who you sell to. Bring one account you want to win, and we'll show you what the agents would do with it. If we're not a fit, we'll say so.