Selling B2B software in the US
b2n.ai sets up AI sales agents for SaaS and B2B software companies selling in the US. The agents find the companies your software is built for, reach the decision-maker, and write each message from what's changing at that account. b2n.ai runs it with your team.
B2B software decision-makers in the US our agents search
1.7M+
Counts come from the B2B data sources our agents search, plus the public web. Rounded down, October 2026. Decision-makers: owners, founders, C-level, partners, VPs, heads and directors.
What US software buyers are dealing with
- SOC 2 reports are examinations against the AICPA's Trust Services Criteria for security, availability, processing integrity, confidentiality and privacy. Source for this fact (opens in a new tab)
- Cloud services sold to federal agencies need FedRAMP authorisation. FedRAMP 20x is a newer, faster route. Source for this fact (opens in a new tab)
- The DFARS rule adding CMMC cybersecurity requirements to defence contracts took effect on 10 November 2025. Source for this fact (opens in a new tab)
- Listed companies must generally disclose a material cybersecurity incident within four business days of deciding it is material. Source for this fact (opens in a new tab)
How the agents work for US software
- Regulatory pressure: for example, defence contractors facing CMMC. The agents put the reason in the first line when it's relevant to what you sell.
- Hiring for the problem you solve: a company hiring for the job your software does is a reason to talk.
- Technology changes, funding and expansion: the agents watch for each, and find who the change lands on.
- Verified decision-makers: the agents pick who owns the budget and verify the email address before anything is sent.
Rules for outreach in the US
Summary, not legal advice.
- Email (CAN-SPAM): no exception for B2B email, and no prior consent needed. Each message needs accurate headers, a subject line that isn't misleading, identification as an advertisement, a valid postal address and a clear opt-out. Opt-outs must be honoured within 10 business days. Source: FTC.
- Who's responsible: a company that hires someone else to send its email remains responsible for it. Source: FTC.
- California: the CCPA's exemptions for B2B contact data expired on 31 December 2022, so B2B contact data is no longer exempt. Source: California Privacy Protection Agency.
- How outreach runs here: before the agents start, we agree with you how outreach runs in the US. You're the sender and decide with your own legal advice. A clear sender, an unsubscribe link and an immediate stop stay on in every market.
Events
- AWS re:Invent, Las Vegas, 30 November – 4 December 2026.
- RSAC Conference, Moscone Center, San Francisco, 5–8 April 2027.
Questions
Questions we get asked.
- How many B2B software decision-makers can you reach in the US?
- b2n.ai's agents search 1.7M+ decision-makers at US B2B software companies (October 2026), and 10M+ US decision-makers across all industries.
- Is cold email to US businesses legal?
- CAN-SPAM doesn't require prior consent, but each email needs a clear sender, a valid postal address and a working opt-out honoured within 10 business days. Summary, not legal advice.
- Will the messages sound like AI?
- Each message is written from that account's situation, in your sender's voice, and checked before it goes out. You approve the first messages.
- Is this a SaaS marketing agency or lead generation?
- Neither. b2n.ai sets up AI sales agents inside your sales team and runs them with you. The agents research and reach out, and book meetings into your reps' calendars. Your people take the meetings.
Talk to us.
30 minutes. You tell us what you sell and who you sell to. Bring one account you want to win, and we'll show you what the agents would do with it. If we're not a fit, we'll say so.